Social Media Accessibility

1. Don't assume that your audience knows what acronyms mean
2. Add alt text to photos
3. Turn on captions for videos
4. Add captions (as a .srt file)

More Information

• Facebook Accessibility Guide

1. Add alt text to images
2. Add captions to video (via caption encoding)

Note: Instagram captions need to be hard-coded into the video.

1. Use Camel case for hashtags
2. Make images accessible
3. Tweet scheduling: use a scheduling platform that allows you to add Alt text
   • Buffer
   • Twitterrrific
4. Consider allowing users to sign-up for email digests.
5. Add captions to video (as a .srt file)

1. Don't use auto-captions
2. Add captions (as an .srt or .vtt file)

1. Capitalise the first letter of each word
   • Better for users who use screenreaders
   • Better for users with dyslexia or cognitive impairments

Good Examples

• Tweet #IanPotterMuseum Tweet #UniMelb
  Voiceover output: "Tweet Number Ian Potter Museum"
  
• Tweet #UniMelb
  Voiceover output: "Tweet Number Uni Melb"
  

Bad Examples

• Tweet #MadePossiblebyMelbourne
  Voiceover output: "Tweet Number Made Possibleby Melbourne"
  
• Tweet #unimelb
  Voiceover output: "Tweet Number unimelb"