Is a business qualification right for you?
We explore the Graduate Certificate in Business with Director of the program, Associate Professor Brad Potter.
You’re interested in business. You might be at the beginning of your career, wanting to gain a competitive edge, or mid-career, looking for greater opportunities. You may be interested in transitioning into the field or even starting your own endeavour.
Before embarking on a business course, however, exploring whether a qualification is right for you is important. Here, we look at what the Graduate Certificate in Business offers to give you a better idea.
Developed by Melbourne Business School and delivered by some of the School’s leading experts, the Director of the program, Associate Professor Brad Potter, says the program focuses on enhancing people's ability to make better, more informed business decisions.
“We equip people with foundational knowledge in a range of business disciplines – from accounting to marketing – but the central theme is information and the link to decisions. Business is not an accounting problem. It's not an economics problem. It's not a management problem. It's all of that. And having an understanding of multiple business disciplines and perspectives can really enhance an individual’s capacity to thrive in business.”
Delivered fully online, the course provides essential knowledge of management, business, and commerce so those taking the course leave with the confidence to make effective decisions and articulate solutions and ideas in a range of contexts.
There is no compromise in the quality of this program. It is designed to be highly accessible, for busy people, and comprises targeted, interactive and engaging content carefully designed and structured to deliver specific subject and program goals. Learners will also choose four of the following six modules, based on their area of interest.
- Accounting Analysis and Decisions – offers a solid grounding in accounting and the ability to prepare and use financial information in decision making.
- Economics of Markets and Organisations – provides a fundamental overview of microeconomics strategy and how to apply it to a variety of business and management situations.
- Empirical Methods for Business – develops the ability to apply various statistical techniques and approaches to decision-making.
- Managerial Finance – applies basic financial mathematical techniques in analysing the environment, differentiating between forms of risk and understanding the fundamentals of capital budgeting.
- Business Analytics for Decision Making – equips participants to apply business analytics approaches to make informed decisions in the contemporary business environment.
- Value Creation Strategies – explores how to create value through strategic choices.
Rather than teaching people to be technical experts in these areas, however, Associate Professor Potter says the emphasis is on providing people with a grounding in multiple disciplines and the ability to use those understandings to make better decisions and think about problems in different ways.
“We’re equipping people to understand and evaluate the implications of decisions across the business functions. In the accounting subject, for example, the aim isn’t for students to become expert technical accountants. Rather, it’s designed to enhance their ability to prepare and use accounting information.”
“Then they can have more rigorous and involved discussions with the accountants in the firm and have a better understanding of the financial implications of the decisions they make.”
Similarly, the Economics of Markets and Organisations subject is crucial to anyone in business not because they’ll become experts in the field. But because it explores the implications of the construction of markets, of competition, and how demand and supply interact under various settings and what that might mean for decision-making.
Graduates of the course will come away with the ability to develop solutions to business and commerce related challenges, as critical thinkers and problem solvers, and effective, articulate decision makers.
Whether you're interested in starting a business, or simply want to enhance your value in the workplace, these skills are highly valuable, says Associate Professor Potter.
“If you can think about problems in different ways, think about solutions in different ways, then it creates very real opportunities for the individual concerned as well as the organisations in which they reside.”
The Graduate Certificate in Business is open for registrations.