Basil Sheldrick

Basil is a Labrador Retriever with a penchant for academia, currently pursuing his dogtorate in nudge theory. Known for his boundless energy and insatiable curiosity, Basil has seamlessly transitioned from fetching sticks to fetching data. His research focuses on the application of subtle cues to influence behaviour, a field he has a natural knack for, given his understanding of human and canine psychology.

Basil's research in nudge theory explores how subtle environmental cues can influence decision-making and behaviour in humans. His work aims to uncover how these gentle nudges can promote healthier lifestyles through more walks, better habits with play and most importantly higher treat output. Basil's unique perspective as a Labrador Retriever offers a fresh take on nudge theory, bridging the gap between human and animal studies.