Melbourne MicroCert

Creativity and Innovation

Learn to support a culture of creativity and innovation for organisational success

Study mode
4 weeks (42.5 hours)
Skills area
Adaptive Leadership

Upcoming sessions

Monday 7 June 2021


Creativity involves new ideas and ways of doing things, while innovation builds on this leading to the successful development and implementation of creative ideas as new managerial practices, organisational systems, products or services. Alongside this, leadership behaviours can play a positive role in encouraging team members to be creative, which can in turn drive competitive advantage.

To promote creativity and innovation, leaders need to provide both individuals and teams with appropriate signals, a supportive environment for growth and failure, and a sense of psychological safety that enables individuals and groups to take risks and share ideas.

This Melbourne MicroCert explores creativity and innovation in the context of organisation and leadership, exploring individual and team creativity.

It will equip you with a broad understanding of theories around the interconnection between individual and team-level creativity, and organisational-level innovation. And provide you with practical tools to apply these insights to support an organisational culture of creativity and innovation.

Creativity and Innovation is part of the Adaptive Leadership series, which focuses on core knowledge, skills and tools to recognise and navigate leadership opportunities and challenges in the context of digital transformation and dynamic competitive environments. Creativity and Innovation is also part of the Leadership suite, which comprises the Adaptive Leadership and Managing Teams series.

Who is it for?

Creativity and Innovation is designed for a diverse range professionals seeking to develop their leadership ability and knowledge. You might be an emerging leader, seeking to enhance your leadership capabilities to complement technical knowledge and expertise, or wanting to advance into more senior leadership positions across any sector or organisation.

The course is also suited more broadly to anyone wanting to build their competence, capability and confidence as they progress through various career stages and job changes.

Key topics

Developed by academic experts, this MicroCert focuses on two facets of creative and innovative leadership:

  • Leading creative teams and individuals – providing foundational understanding of the nature of creativity at the individual and team levels, with a focus on the role of leaders in fostering a climate for creativity
  • Innovative organisations – exploring structural models of organisations designed to support innovative outcomes, organisational routines and capabilities associated with innovation, and the role of organisational culture in promoting and sustaining innovation.

Learning outcomes

Upon successful completion of Creativity and Innovation, you will be able to:

  • Demonstrate an understanding of the differences between individual and team-level creativity processes, the organisational attributes that support innovation activity, and the role of leadership in supporting creativity and innovation
  • Critically evaluate models of creativity and innovation and the contexts in which they might be applied to generate sources of competitive advantage
  • Generate actionable strategies to promote a culture of problem-solving and creativity at the individual and team levels and which support innovation at the organisation level.

Learning experience

Taught by leading experts, this highly flexible Melbourne MicroCert includes synchronous engagement and support, interactive learning tasks, and self-paced study. Live webinars, online lectures, skills development exercises, case studies and scenarios, contemporary readings and resources, facilitated group discussions, and hands-on workplace interventions and takeaways all feature to provide a rich and effective learning experience.

Who will you learn from?

Gerda Gemser is Full Professor and the Chair of (Corporate) Entrepreneurship in the Department of Management and Marketing at the University of Melbourne. She collaborates with government, professional associations and industry to examine the role of creativity, (corporate) entrepreneurship, and innovation, as well as teaches in these areas. Gerda is author or co-author of over 40 research articles in leading academic journals, and has also co-authored books including Strategic Design: Eight essential practices every strategic designer must master, and is currently co-writing one on effective design leadership in large corporations, to be published by Stanford University Press in 2021.


This MicroCert is taught over four weeks, comprising approximately nine hours guided learning, 13.5 hours private study, (including discussion forums and readings), and 20 hours for assessment tasks. Assessment includes:

  • A leadership development activity (60%)
  • A short-answer and multiple-choice questions (30%)
  • Discussion forum and webinar participation (10%)

Digital certificate

Upon completion, you will be awarded your Creativity and Innovation Melbourne MicroCert. This digital certificate will include information and evidence of your developed and actionable leadership skills, knowledge and capabilities.

Links to industry

Creativity and Innovation and the Leadership suite has been developed in consultation with leading professional services organisations, major business stakeholder organisations, and human resource management and organisational development practitioners. It features contemporary, industry-aligned and research-led curriculum to equip you with leadership skills applicable to the unique challenges and opportunities in Australia and globally. It is aligned with the accreditation criteria for Australian Human Resource Institute accreditation and the Society for Human Resource Management certification.

Pathways to further study

Creativity and Innovation is part of the Adaptive Leadership series. It is also part of the Leadership suite, which comprises the Adaptive Leadership series and the Managing Teams series. Managing Teams focuses on leading teams in a context of digital transformation and dynamic competitive environments. Both series provide a pathway to the Master of Professional Management.

You can take Creativity and Innovation as a stand-alone Melbourne MicroCert, or complement it with any other MicroCert in the Leadership suite, in whatever order you choose.

To use Creativity and Innovation or any other MicroCert in the Leadership suite in this way, you need to complete four MicroCerts from the Leadership suite, as each one is equivalent to one quarter of a standard subject, and then apply for credit once admitted into the Master of Professional Management.

Leadership suite

Adaptive Leadership series:

Managing Teams series:

Expiry of Melbourne MicroCert

This Melbourne MicroCert does not have a set expiry date.

Eligibility requirements

There are no specific eligibility requirements.


If you’re aged between 45–70, employed or recently unemployed (less than 9 months) and not receiving Australian Government employment assistance, you could be eligible for Skills Checkpoint for Older Workers. Skills Checkpoint is an Australian Government funded service that allows eligible individuals to access personalised support programs including one-on-one support with a career advisor.

Find out more

Upcoming sessions

Monday 7 June 2021

Want to know about future sessions?

Register your details and we will email you about future intakes.

Register for updates