Social Media Accessibility

Facebook

Facebook logo
  1. Don't assume that your audience knows what acronyms mean
  2. Add alt text to photos
  3. Turn on captions for videos
  4. Add captions (as a .srt file)

More Information


Instagram

Instagram logo
  1. Add alt text to images
  2. Add captions to video (via caption encoding)

Note: Instagram captions need to be hard-coded into the video.


Twitter

Twitter logo
  1. Use Camel case for hashtags
  2. Make images accessible
  3. Tweet scheduling: use a scheduling platform that allows you to add Alt text
  4. Consider allowing users to sign-up for email digests.
  5. Add captions to video (as a .srt file)

YouTube

Closed Captioning Support

PlatformClosed captionsCaption formatOpen captions
FacebookYesSRTYes
InstagramNo-Yes
TwitterYesSRTYes
YouTubeYesSRT, WebVTTYes
VimeoYesSRT, WebVTTYes

Hashtags

  1. Capitalise the first letter of each word
    • Better for users who use screenreaders
    • Better for users with dyslexia or cognitive impairments

Good Examples

Bad Examples


  • Voiceover output: "Tweet Number Made Possibleby Melbourne"

  • Voiceover output: "Tweet Number unimelb"

Contact Us

For assistance or to report accessibility problems please contact:

Andrew Normand
Web Accessibility Lead
Email: anormand@unimelb.edu.au
Phone: +61 3 9035 4867