Social Media Accessibility

- Don't assume that your audience knows what acronyms mean
- Add alt text to photos
- Turn on captions for videos
- Add captions (as a .srt file)
More Information

Note: Instagram captions need to be hard-coded into the video.

- Use Camel case for hashtags
- Make images accessible
- Tweet scheduling: use a scheduling platform that allows you to add Alt text
- Consider allowing users to sign-up for email digests.
- Add captions to video (as a .srt file)
YouTube
Closed Captioning Support
Platform | Closed captions | Caption format | Open captions |
---|---|---|---|
Yes | SRT | Yes | |
No | - | Yes | |
Yes | SRT | Yes | |
YouTube | Yes | SRT, WebVTT | Yes |
Vimeo | Yes | SRT, WebVTT | Yes |
Hashtags

- Capitalise the first letter of each word
- Better for users who use screenreaders
- Better for users with dyslexia or cognitive impairments
Good Examples
- Tweet #IanPotterMuseum Tweet #UniMelb
Voiceover output: "Tweet Number Ian Potter Museum" - Tweet #UniMelb
Voiceover output: "Tweet Number Uni Melb"
Bad Examples
- Tweet #MadePossiblebyMelbourne
Voiceover output: "Tweet Number Made Possibleby Melbourne" - Tweet #unimelb
Voiceover output: "Tweet Number unimelb"
Contact Us
For accessibility problems please contact:
Andrew Normand
Web Accessibility Lead
Email: anormand@unimelb.edu.au
Phone: +61 3 9035 4867
For all other enquiries contact: