702-356 Property Agency and Marketing

702-354 Property Law

This subject aims to give students an understanding of the processes and issues relating to the transfer of freehold and leasehold interests in property with a commercial agency focus within the current legal and market context. The subject will be presented under three main themes: 1) Real estate agency structures - legislation and agency practice, licensing, codes of ethics, consumer protection, 2) The management of an agency practice including trust accounts and 3) Marketing and markets.

On completion of the subject students should be able to:

• Understand the role of the real estate agent in the Victorian property market context.

• Detail the procedures involved in undertaking a sale by private treaty and by auction.

• Be aware of the legal, financial, economic and managerial aspects of agency practice.

• Access, interpret and communicate property market transaction data.

On completion of the subject students should have developed the following skills and capabilities:

• Analytical skills - an enquiring and analytical approach to the conduct of real estate agency and marketing practice.

• Communication skills - an enhanced ability to communicate agency outcomes in written and oral presentations.

• Problem solving skills - an increased body of knowledge associated with resolution of contemporary issues and practices in property markets and agency contexts.

• Team working skills - an enhanced ability to generate and communicate property agency and marketing outcomes at an appropriate academic and professional standard.

One two hour examination (50%) and assignments (50%) totalling not more than 3000 words per student. A minimum grade of at least 40% must be achieved in the final examination to pass the subject.