325-406 Advanced Marketing

Subject information

Search : Index : Faculty of Economics and Commerce : Management and Marketing
Prev 325-402 Advanced Human Resource Management
Next 325-407 Advanced Management Theory

325-406 Advanced Marketing
Credit Points	12.5
Coordinator	Mr B Neville
Prerequisites	Entry into the honours program.
Semester	2 (view timetable)
Contact	Three hours per week
Subject Description	This subject expands students' knowledge of major theories and current research in marketing. It includes advanced topics on the role and future of marketing as a discipline including: market orientation; relationship marketing; new product development; social marketing; self-service technologies; branding and retailing.
Generic Skills	High level of development: oral communication; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; receptiveness to alternative ideas. Moderate level of development: written communication; collaborative learning; problem solving; team work; statistical reasoning; application of theory to practice; accessing data and other information from a range of sources. Some level of development: use of computer software.
Assessment	A 3-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).

Search : Index : Faculty of Economics and Commerce : Management and Marketing
Prev 325-402 Advanced Human Resource Management
Next 325-407 Advanced Management Theory

Status:                   Official 2007
Last Modified:            Tuesday October 31 22:20
SGML to HTML Conversion:  Information Division - CWIS (SDI)
Authorised by:            Academic Registrar
Enquiries:                http://unimelb.custhelp.com/