325-317 Research for Managers and Consultants

325-201 Organisational Behaviour.

This subject will critically evaluate different research methods used by managers, consultants and researchers. It will explore quantitative methods of inquiry, such as survey research, experimental designs, questionnaires, as well as qualitative methods of inquiry, e.g. interviews, focus groups, case studies, content analysis, ethnographies. It will contrast these two approaches as well as examine how quantitative and qualitative analysis can be combined. The structure of scientific thinking will be examined and students will be introduced to new forms of inquiry in management.

• High level of development: oral communication; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources; receptiveness to alternative ideas.

• Moderate level of development: written communication; collaborative learning; problem solving; team work; statistical reasoning.

• Some level of development: use of computer software.

A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).