325-307 Product and Brand Management

Subject information

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325-307 Product and Brand Management
Credit Points	12.5
Coordinator	Summer: Dr J Napoli Sem 1: TBA
Prerequisites	325-211 Principles of Marketing.
Semester	1, repeat Summer (view timetable)
Contact	Two 1-hour lectures and a 1-hour tutorial per week (semester one) OR Two 2-hour lecture and one 2-hour tutorial per week for six weeks (summer semester)
Subject Description	This subject develops students' knowledge of major theories and current research in branding and managing products. It addresses building and measuring brand equity and aims to improve brand-related decisions. Specific topics include brand knowledge; brand awareness; brand image; and the interpretation and use of brand audits.
Generic Skills	High level of development: oral communication; written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; accessing data and other information from a range of sources; receptiveness to alternative ideas. Moderate level of development: statistical reasoning; evaluation of data and other information; use of computer software.
Assessment	A 2-hour end-of-semester examination (60%) and assignment(s) totalling not more than 4000 words (40%).

Search : Index : Faculty of Economics and Commerce : Management and Marketing
Prev 325-306 Services and Relationship Marketing
Next 325-308 Industrial Relations

Status:                   Official 2007
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