325-303 Strategic Management of Multinationals

325-228 Principles of Strategic Management.

This subject will apply and synthesise the elements of corporate and business strategy from the advanced perspective of the multinational company (MNC). It addresses the challenge of competitive advantage in a complex and dynamic global business environment by exploring the links between strategy, organisational design and environmental context. The flexible boundaries of the firm are examined in terms of diversification and vertical integration strategies. Particular attention is given to the management of knowledge assets and the coordination of dispersed global operations, including headquarters-subsidiary relationships. MNC strategy must seek to achieve the benefits of global integration while responding to local needs.

• High level of development: written communication; problem solving; accessing data and other information from a range of sources.

• Moderate level of development: oral communication; collaborative learning; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; receptiveness to alternative ideas.

• Some level of development: team work; use of computer software.

A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).