325-211 Principles of Marketing

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325-211 Principles of Marketing
Note	Students may not gain credit for both 325-211 Principles of Marketing and 327-301 Marketing 1.
Credit Points	12.5
Coordinator	Dr A Paladino, Dr Julie Napoli
Prerequisites	Students must have completed at least 75 points of level-1 (commerce or non-commerce) subjects.
Semester	1, repeat 2, Summer (view timetable)
Contact	Semester 1 and 2: Two 1-hour lectures and a 1-hour tutorial per week; Summer Semester: Two 2-hour lecture/workshop and one 2-hour tutorial per week for six weeks
Subject Description	The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.
Generic Skills	High level of development: written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources. Moderate level of development: oral communication; receptiveness to alternative ideas. Some level of development: use of computer software.
Assessment	A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).

Search : Index : Faculty of Economics and Commerce : Management and Marketing
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Next 325-212 Principles of Market Research

Status:                   Official 2007
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