325-202 Consumer Behaviour

Subject information

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325-202 Consumer Behaviour
Credit Points	12.5
Coordinator	Dr A Paladino
Pre/corequisites	325-211 Principles of Marketing.
Semester	1 (view timetable)
Contact	Two 1-hour lectures and a 1-hour tutorial per week
Subject Description	Topics include the introduction and application of buyer behaviour concepts to marketing decision making; consumer behaviour models; the identification of psychological variables which influence customer decision making; external factors affecting consumer behaviour; and an introduction to a variety of consumer-related market research techniques.
Generic Skills	High level of development: written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information. Moderate level of development: oral communication; receptiveness to alternative ideas; accessing data and other information from a range of sources. Some level of development: use of computer software; statistical reasoning.
Assessment	A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).

Search : Index : Faculty of Economics and Commerce : Management and Marketing
Prev 325-201 Organisational Behaviour
Next 325-203 Managing Operations

Status:                   Official 2007
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