325-102 Business in the Global Economy

This subject introduces students to the challenges of managing in the contemporary global economy. To compete globally, managers need to understand the economic, social and political frameworks that support cross-border commerce. This subject explores the sources of country differences and their impact on business choices and business risk. This subject analyses the strategies firms develop to compete internationally, focusing on how managers assess country risk, plan market entry strategies, structure their internal and external relations, and position themselves in an increasingly competitive global environment. New challenges for managers are considered, including technological innovation, e-commerce, and employment, environmental and ethical issues.

• High level of development: written communication; statistical reasoning; application of theory to practice; critical thinking.

• Moderate level of development: collaborative learning; problem solving; team work; interpretation and analysis; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources; receptiveness to alternative ideas.

• Some level of development: oral communication; use of computer software.

A 2-hour examination (50%), and assignment(s) totalling not more than 5000 words (50%).