220-254 Wood Products Marketing

This subject is to provide students with the skills and knowledge to understand the basics of marketing and communicate informatively within the marketing environment.

This subject covers the areas of:

• marketing models, concepts and terms;

• marketing analysis;

• marketing position and strategy;

• marketing plan;

• pricing policies and sales plan;

• reviewing marketing strategies and plans.

A report of up to 2000 words (55%) and six Workbook self-directed projects/activities (45% total).