208-332 Entrepreneurship

This course introduced the concept of entrepreneurship and the skills and knowledge required to establish and grow a successful new enterprise. The course is designed to stimulate the real-life activities of entrepreneurs in the start-up stage of a new venture. Students are required to work in teams to develop and evaluate a new venture concept. The feasibility of the venture must be analysed including potential demand for the product or service, finance/venture capital options and the long-term viability of the venture. The course also provides the opportunity to learn from the experiences both positive and negative of those who have already established ventures.

Topics include: finding and managing employees; trade marks and copyrights patents; market research for new ventures; entrepreneurial experiences and opportunities; developing the business plan; ethics and social responsibility of entrepreneurs; case studies.

A 2-hour end-of-semester examination (50%), a 500-1000-word assignment (10%), and a 3000-5000-word assignment (including oral presentation) (40%).