106-474 The Contemporary Publishing Industry | |
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Note | This subject is only available to students enrolled in the Publishing and Communications program or the Bachelor of Arts (Media and Communications Honours) or MA (Media and Communications). |
Availability | 4th year and postgraduate |
Credit Points | 12.5 |
Coordinator | Mark Davis |
Semester | 1 (view timetable) |
Contact | A 1-hour lecture and a 2-hour seminar per week |
Subject Description | This subject provides an overview of the major factors affecting the local and global production, marketing and distribution of books, magazines and electronic publications. It considers the impact of political, social and economic conditions, technological changes, and changing industry practices. Students will gain a critical understanding of professional practices and current issues in various sectors of the industry in the context of global developments. |
Generic Skills |
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Assessment | Project proposal 1000 words (20%) due mid-semester; research paper 4000 words (80%) due at the end of the semester. |
Prescribed Texts | A subject reader will be available from the University Bookshop. |
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