325-309 Global Marketing

Subject information

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325-309 Global Marketing
Credit Points	12.5
Coordinator	TBA
Prerequisites	325-211 Principles of Marketing.
Semester	1 (view timetable)
Contact	Two 1-hour lectures and a 1-hour tutorial per week
Subject Description	This subject provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and legal environments within which global marketing occurs; drivers toward globalisation; foreign market assessment, selection and analysis; international product policy; international advertising and promotion; channel management; coordinating global marketing.
Generic Skills	High level of development: collaborative learning; team work; application of theory to practice. Moderate level of development: oral communication; written communication; problem solving; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources; receptiveness to alternative ideas. Some level of development: use of computer software.
Assessment	A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).

Search : Index : Faculty of Economics and Commerce : Management
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Status:                   Official 2006
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