760-401 Preparing, Promoting and Presenting

Formerly available as 760-390. Students who have completed 760-390 are not eligible to enrol in this subject.

25 points of second year creative arts or arts subjects.

This subject surveys modes of communication in which arts managers must engage from normal business correspondence to preparing documents or computer presentations and video clips for purposes of promotion. Students will be encouraged to develop a critical and analytical perspective on the effectiveness of selected materials in achieving their intended outcome.

• work successfully with peers;

• demonstrate advanced communication skills;

• be able to access a broad range of resource material, including traditional text and electronic media;

• be able to manage time effectively in the completion of a self-directed research project;

• demonstrate the ability and self-confidence to comprehend complex concepts.

A class presentation and a written report of 1000 words for 3rd year or 1250 words for 4th year based on internet research 25% (due mid-semester), a graphic, print or electronic promotional material of 1000 words for 3rd year or 1250 words for 4th year 25% (due progressively through the semester) and a research essay of 2000 words for 3rd year or 2500 words for 4th year 50% (due at the end of semester). A hurdle requirement of a minimum 80% attendance required.

A subject reader will be available.