220-254 Wood Products Marketing

This subject is to provide students with the skills and knowledge to understand the basics of marketing and communicate informatively within the marketing environment.

Generic Skills

• Build initiative through self-directed studies and tasks.

This subject covers the areas of:

• Marketing models, concepts and terms;

• Marketing analysis;

• Marketing position and strategy;

• Marketing plan;

• Pricing policies and sales plan;

• Reviewing marketing strategies and plans.

A report of up to 2,000 words (55%) and 6 Workbook self-directed projects/activities (45% total).