208-306 Agricultural Marketing

207-101 Land, Food and Resource Economics or 316-102 Introductory Microeconomics.

This subject is about marketing of agricultural products. The content deals with:

• marketing as a business activity;

• schools of marketing thought;

• perfect and imperfect competition in business activity;

• agricultural supply and supply chains;

• agricultural demand;

• price formation;

• analysis of effects of interventions in agricultural markets;

• determination and distribution of marketing margins;

• product differentiation;

• product grading;

• promotion;

• risk in marketing;

• strategic alliances;

• transactions costs;

• contract marketing;

• cooperative marketing;

• international trade in agricultural products; and

• issues in marketing the major agricultural products.

A three-hour examination (60%), and two assignments equivalent to 3000 words (each worth 20%).

• W G Tomek, and K L Robinson, Agricultural Product Prices. Cornell University Press, 1990.