615-252 Electronic Commerce

Note

This subject is regarded by the Faculty of Science as a non-science subject for students enrolled in the BSc, BASc and combined BSc courses.

Students may not gain credit for both this subject and either 615-325 or 306-316.

Commerce degree students are not permitted to enrol in this subject, except BCom/BIS students, where this subject is a core requirement.

Credit Points

12.5

HECS Band

2

Coordinator

Dr J Carroll

Prerequisites

615-150 Organisational Processes.

Corequisites

615-237 Telecommunications Concepts.

Semester

2 (view timetable)

Contact

24 lectures (two per week) and 11 laboratory classes (1 hour per week). Assignments and additional reading will require students to commit to a minimum of five hours of additional private study per week

Subject Description

This subject provides an introduction to the concepts and processes used in doing business electronically. The focus will be on the business value, rather than technical, aspects of electronic commerce. The subject will examine business-to-business and business-to-consumer electronic commerce. Topics that will be covered include business models for e-commerce, m-commerce, marketing, security and interacting with the consumer. In addition, the principles and use of e-commerce technologies such as EDI, XML, automatic identification, standardised numbering, EFT, e-hubs and e-markets in managing and re-engineering supply chains will be discussed.

Throughout the course students should acquire the following generic skills:

  • collaborative skills enhanced through group work and assessment; and

  • the ability to understand the implications of new technologies.

Assessment

A 2-hour end-of-semester written examination (50%); written work of up to 20 pages, group research and field projects taking approximately 20 hours in total (50%).



Status:                   Official 2004
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