208-162 Agribusiness Marketing

207-165 Rural Economics

This subject introduces students to the economic importance of marketing activities. The subject takes a 'real world' approach to agribusiness marketing, ensuring students are familiar with the relationship of the Australian agribusiness sector with the global environment, and the importance of this relationship and international trade to the sector and the economy.

At completion of the subject students should be able to:

• characterise marketing decisions for an individual firm;

• develop marketing plans for specific agribusiness firms;

• develop strategic plans for a specific agribusiness firm;

• apply market research techniques; and

• apply effective communication tools in agribusiness problem solving.

A three-hour end-of-semester examination (60% of final marks), and two 1500-word assignments (20% each of final marks).