615-252 Electronic Commerce | |
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Note |
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Credit Points | 12.5 |
HECS Band | 2 |
Coordinator | Dr J Carroll |
Prerequisites | |
Corequisites | |
Semester | 2 (view timetable) |
Contact | Twenty-four lectures (two per week), 11 laboratory classes (two hours per week) |
Subject Description | This subject provides an introduction to the concepts and processes used in doing business electronically. The focus will be on the business value, rather than technical, aspects of electronic commerce. The subject will examine both business-to-business and business-to-consumer electronic commerce. Topics that will be covered include business models for e-commerce, m-Commerce, marketing, security and interacting with the consumer. In addition, the principles and use of e-commerce technologies such as EDI, XML, automatic identification, standardised numbering, EFT, e-hubs and e-markets in managing and re-engineering supply chains will be discussed. Throughout the course students should acquire the following generic skills:
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Assessment | A 2-hour end-of-semester written examination (50%); written work of up to 20 pages, group research and field projects taking approximately 20 hours in total (50%). |
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