325-406 Advanced Marketing

Subject information

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325-406 Advanced Marketing
Credit Points	12.5
HECS Band	2
Coordinator	Dr B Menguc
Prerequisites	Entry into the honours program.
Semester	2 (view timetable)
Contact	Three hours per week
Subject Description	This subject expands students' knowledge of major theories and current research in marketing. It includes advanced topics on market segmentation and product positioning, helps view marketing phenomena and processes in ways that are amenable to decision modelling, and aims to increase the productivity of the marketing function.
Assessment	A 3-hour end-of-semester examination (60%), written team-based assignment(s) totalling not more than 3000 words and seminar presentations (40%).

Search : Index : Faculty of Economics and Commerce : Management
Prev 325-402 Advanced Human Resource Management
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Status:                   Official 2003
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