325-320 e-Business Strategy

325-101 Management and one of 325-210 Managerial Decision Analysis, 325-212 Market Research, 325-211 Principles of Marketing, 325-203 Operations Management or 325-206 e-Marketing and Retailing

This subject is at the intersection of entrepreneurship and strategic management, including the development of strategy and internet and electronic technologies. These technologies challenge current competitive strategies of firms, with the growth of business-to-business, business-to-consumer and business-to-government relationships. The nature of internet and electronic technologies are studied, including the impact of information effect, brokerage effect and the integration effect on traditional value chains, the boundaries of the firms and inter-firm competition in existing industries. The subject develops the information technology 'business model', including the impact on the strategies and structures of firms domestically and globally of scalability, complementary resource, and knowledge sharing. e-Business Strategy offers students the opportunity to equip themselves with the analytic tools to evaluate the emerging opportunities the internet revolution brings to business.

A 2-hour end-of-semester examination (60%) and written assignments totalling not more than 3000 words (40%).