325-317 Research for Managers and Consultants

Students must have completed at least 25 points of level-2 subjects taught by the Department of Management.

This subject will critically evaluate different research methods used by managers, consultants and researchers. It will explore quantitative methods of inquiry, such as survey research, experimental designs, questionnaires, as well as qualitative methods of inquiry, eg. interviews, focus groups, case studies, content analysis, ethnographies. It will contrast these two approaches as well as examine how quantitative and qualitative analysis can be combined. The structure of scientific thinking will be examined and students will be introduced to new forms of inquiry in management.

A 2-hour end-of-semester examination (60%) and assignments totalling not more than 2500 words (40%).