325-309 Global Marketing

Subject information

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325-309 Global Marketing
Note	Students may not gain credit for both 325-309 Global Marketing and 325-204 Global Markets.
Credit Points	12.5
HECS Band	2
Coordinator	Dr B Menguc
Prerequisites	325-211 Principles of Marketing.
Semester	1 (view timetable)
Contact	Two 1-hour lectures and a 1-hour tutorial per week
Subject Description	This subject provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and legal environments within which global marketing occurs; drivers toward globalisation; foreign market assessment, selection and analysis; international product policy; international advertising and promotion; channel management and logistics for global marketing; and coordinating global marketing.
Assessment	A 2-hour end-of-semester examination (60%) and written assignment(s) totalling not more than 4000 words (40%).

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Prev 325-308 Industrial Relations
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Status:                   Official 2003
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