325-307 Product and Brand Management

Subject information

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325-307 Product and Brand Management
Credit Points	12.5
HECS Band	2
Coordinator	Associate Professor B Lukas
Prerequisites	325-211 Principles of Marketing.
Semester	2 (view timetable)
Contact	Two 1-hour lectures and a 1-hour tutorial per week
Subject Description	This subject develops students' knowledge of major theories and current research in branding and managing products. It addresses building and measuring brand equity; helps view brands as strategic product concepts; and aims to improve brand-related decisions. Specific topics include brand knowledge; brand awareness; brand image; and the interpretation and use of brand audits.
Assessment	A 2-hour end-of-semester examination (60%), written assignment(s) totalling not more than 3000 words (30%) and tutorial participation (10%).

Search : Index : Faculty of Economics and Commerce : Management
Prev 325-306 Services and Relationship Marketing
Next 325-308 Industrial Relations

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