325-228 Strategy

Subject information

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325-228 Strategy
Credit Points	12.5
HECS Band	2
Coordinator	To be advised
Prerequisites	Students must have completed at least 75 points of level-1 subjects (commerce or non-commerce).
Semester	1 (view timetable)
Contact	Two 1-hour lectures and a 1-hour tutorial per week
Subject Description	This subject analyses the strategic management of the business unit and the firm. Students are introduced to the different theoretical approaches to strategy to provide a framework for understanding and analysing the nature and sources of competitive advantage and firm survival in contested markets. The subject examines several key areas of strategy in depth, focusing on issues of vertical integration, diversification and collaboration. The links between strategy, organisational structure and design, and context and explored. Consideration is also given to issues of corporate governance, ethics and stakeholder analysis.
Assessment	A 2-hour end-of-semester examination (60%) and assignments totalling not more than 2500 words (40%).

Search : Index : Faculty of Economics and Commerce : Management
Prev 325-226 Business and Economy in South East Asia
Next 325-231 International Business Strategy

Status:                   Official 2003
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