325-212 Market Research

Subject information

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325-212 Market Research
Credit Points	12.5
HECS Band	2
Coordinator	To be advised
Prerequisites	325-211 Principles of Marketing.
Semester	2 (view timetable)
Contact	Two 1-hour lectures and a 1-hour tutorial per week
Subject Description	This subject develops students' knowledge of fundamental market research concepts. It addresses the purpose, procedures and applications of market research; helps view market research from a 'users' and 'doers' perspective; and aims to improve the managerial value of market research for strategic decision-making. Specific topics include the formulation of the research problem; research design; data collection instruments; data collection procedures; statistical data analysis tools including multiples regression analysis; and the interpretation and use of research results.
Assessment	A 2-hour end-of-semester examination (60%), written assignment(s) totalling not more than 3000 words (30%) and tutorial participation (10%).

Search : Index : Faculty of Economics and Commerce : Management
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Next 325-213 Marketing Communications

Status:                   Official 2003
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