325-211 Principles of Marketing

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325-211 Principles of Marketing
Note	During the Summer Semester, this subject is only offered on a fee-paying basis. See your home faculty for a fee schedule. Students may not gain credit for both 325-211 Principles of Marketing and 327-301 Marketing 1.
Credit Points	12.5
HECS Band	2
Coordinator	Dr A Paladino, Associate Prof B Lukas
Prerequisites	Students must have completed at least 75 points of level-1 (commerce or non-commerce) subjects.
Semester	1, repeat 2, Summer (view timetable)
Contact	Semester 1 and 2: Two 1-hour lectures and a 1-hour tutorial per week; Summer Semester: Two 2-hour lecture/workshop and one 2-hour tutorial per week for six weeks
Subject Description	The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research, management of marketing programs and marketing ethics.
Assessment	A 2-hour end-of-semester examination (60%) and assignment(s) totalling not more than 4000 words (40%).

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