325-202 Consumer Behaviour

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325-202 Consumer Behaviour
Credit Points	12.5
HECS Band	2
Coordinator	Dr A Paladino
Prerequisites	325-211 Principles of Marketing.
Semester	2 (view timetable)
Contact	Two 1-hour lectures and a 1-hour tutorial per week
Subject Description	Topics include the introduction and application of buyer behaviour concepts to marketing decision-making; consumer behaviour models; the identification of psychological variables which influence customer decision-making; external factors affecting consumer behaviour; and an introduction to a variety of consumer-related market research techniques.
Assessment	A 2-hour end-of-semester examination (60%) and assignment(s) totalling not more than 4000 words (40%).

Search : Index : Faculty of Economics and Commerce : Management
Prev 325-201 Organisational Behaviour
Next 325-203 Operations Management

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