316-336 Economic Analysis of e-Commerce | |
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Availability | Not offered in 2003. |
Credit Points | 12.5 |
HECS Band | 2 |
Coordinator | Associate Professor N Norman |
Prerequisites | 316-202 Intermediate Microeconomics |
Semester | Not Offered (view timetable) |
Contact | Two one-hour lectures and a one-hour tutorial per week |
Subject Description | This subject examines how the internet and electronic communication alter consumers' and producers' options and decisions, and the implications for firm pricing, business strategy, and government policy. Topics include e-commerce and consumer and producer decisions; the economics of software; pricing of information and e-services; lock-in and customer switching costs; network externalities and complementarities; search theory, transaction costs and e-commerce, quality and reputation under e-commerce; government regulation. |
Assessment | A 2-hour end-of-semester examination (60%) and a project and assignments totalling not more than 3000 words (40%). |
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