794-222 Financial Management and Marketing

The objective of this subject is to extend the participant's ability to:

• explain the role of financial management within horticultural enterprises;

• describe forms of business ownership structure relevant to horticultural enterprises, and examine the taxation implications of business structures;

• process accounting data following prescribed accounting methods;

• prepare and analyse profit and loss statements, statements of assets and liabilities, cash flow statements and a range of management reports;

• develop a business plan, including marketing strategies, for a horticultural enterprise;

• identify business trends and opportunities in horticulture; and

• understand marketing concepts and methods relevant to horticultural enterprises.

The content includes:

• role of financial management;

• business structures and taxation;

• financial recording and reporting;

• analysis and interpretation of accounting reports;

• budgeting and business planning concepts and techniques;

• marketing concepts and methods; and

• trends and opportunities in horticulture.

One practice set (25%); two exams of 1 hour and 1.5 hours (25% and 50%).