793-209 Equine Marketing

The objective of this subject is to enable the student to:

• develop an understanding of the fundamental principles of marketing systems for bloodstock, products and services; and

• describe the marketing systems currently employed.

The content includes:

• the marketing fundamentals/concepts;

• marketing strategies (marketing mix);

• planning marketing programs;

• role of information (producers and consumers);

• direct supply marketing;

• international marketing;

• alternative marketing systems; and

• government involvement in the marketing process.

Internal students: assignment of 2000 words (50%); 2 hour test (50%). External students: assignment of 3000 words (100%).