791-303 Industry Evaluation

Economics and Policy.

Major Study Program Planning.

The objective of the subject is to enable students to:

• gain a thorough understanding of the importance, history, structure, production, economics, marketing and current issues being faced by the industry being studied;

• evaluate critical issues being faced by the industry;

• analyse and interpret statistical data relating to the industry; and

• recognise the relevance and importance to the industry of issues covered in the remainder of the student's program to complement industry studies and other components of the program.

The content includes relevant issues dependent on industry being studied, for example the world perspective: the world wide importance of the industry, Australian contribution to world production, history of the industry; industry structure: numbers, distribution, industry organisations; production: current levels of production and production trends; industry economics: contribution to the Australian economy, farm incomes, trends prices/costs etc., important parameters, gross margins; marketing and policy: the market system, market alternatives, consumers, distribution channels, the role of marketing boards, cooperatives etc., quality issues, government policy, levels of assistance received by the industry; and industry issues/problems: the future, technology, political influences/factors, social influences/factors. This is a project-based subject with individual tasks and assessments.

Report of 5000 words (100%).