794-222 Financial Management and Marketing

Credit Points

HECS Band

Coordinator

Semester

Contact

Subject Description

The objective of this subject is to extend the participant's ability to:

• explain the role of financial management within horticultural enterprises;

• describe forms of business ownership structure relevant to horticultural enterprises, and examine the taxation implications of business structures;

• process accounting data following prescribed accounting methods;

• prepare and analyse profit and loss statements, statements of assets and liabilities, cash flow statements and a range of management reports;

• develop a business plan, including marketing strategies, for a horticultural enterprise;

• identify business trends and opportunities in horticulture; and

• understand marketing concepts and methods relevant to horticultural enterprises.

The content includes role of financial management, business structures and taxation, financial recording and reporting, analysis and interpretation of accounting reports, budgeting and business planning concepts and techniques, marketing concepts and methods, and trends and opportunities in horticulture.

Assessment

One practice set (25%); two exams of 1 hour and 1.5 hours (25% and 50%).