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 794-203 Marketing

Credit Points

7.5

HECS Band

2

Coordinator

Mr Peter McSweeney

Semester

2 (view timetable)

Contact

3 hours per week

Subject Description

The objective of this subject is to extend participant's ability to:

  • apply marketing concepts and methods;

  • describe current horticultural marketing practices;

  • evaluate marketing opportunities; and

  • recommend strategies to satisfy specified horticultural markets.

The content includes marketing concepts and how they are currently applied in the various areas of horticulture, identification, evaluation and planning for new marketing opportunities, the marketing concept, market segmentation, the marketing mix, and market research and marketing related to the major areas of horticulture.

Assessment

Assignment of 2000 words (40%); an examination of 2 hours (60%).

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Status:                   Official 2001
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Email Enquiries:          Course_Information@registrar.unimelb.edu.au