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 793-209 Equine Marketing

Credit Points

5

HECS Band

2

Coordinator

Mr Wayne Binney

Semester

2 (view timetable)

Contact

Lectures 20 hours; tutorials 12 hours

Subject Description

The objective of this subject is to enable the student to:

  • develop an understanding of the fundamental principles of marketing systems for bloodstock, products and services; and

  • describe the marketing systems currently employed.

The content includes the marketing fundamentals/concepts; marketing strategies (marketing mix); planning marketing programs; role of information (producers and consumers); direct supply marketing; international marketing; alternative marketing systems; and government involvement in the marketing process.

Assessment

Internal students: assignment of 2000 words (50%); 2-hour test (50%). External students: assignment of 3000 words (100%).

Search : Index : Institute of Land and Food Resources : Advanced Diploma & Diploma of Applied Science
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Next 793-211 Land Use and Development
 
Status:                   Official 2001
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Email Enquiries:          Course_Information@registrar.unimelb.edu.au