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 325-202 Consumer Behaviour

Credit Points

12.5

HECS Band

2

Coordinator

Professor R Widing

Prerequisites

325-211 Principles of Marketing.

Semester

2 (view timetable)

Contact

Two 1-hour lectures and a 1-hour tutorial per week

Subject Description

Topics include the introduction and application of buyer behaviour concepts to marketing decision-making; consumer behaviour models; the identification of psychological variables which influence customer decision making; external factors affecting consumer behaviour; and an introduction to a variety of consumer-related market research techniques.

Assessment

A 2-hour end-of-semester examination (60%) and an assignment not exceeding 2500 words (40%).

Search : Index : Faculty of Economics and Commerce : Management
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Next 325-203 Operations Management
 
Status:                   Official 2001
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