209-309 Food Industry Policy and Planning

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HECS Band

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Subject Description

At the completion of this subject students will be able to:

• explain the significance of dairy farming practices as factors influencing the production of milk;

• identify end product quality parameters required by customers;

• become conversant with the legislation relating to production, storage, transport, processing/manufacturing of milk, and handling and sale of dairy products;

• identify the different organisations in the Australian dairy industry, their roles and the possible interactions with companies;

• understand the supply and demand for food products compared to other products;

• identify a suitable market segment for a given product;

• prepare a market plan for a selected product;

• discuss the place of new products in the company and market;

• identify key internal and external operating environmental factors;

• understand the linkages between these factors and business management;

• identify key industrial and business pressures, constraints, threats and opportunities; and

• identify, analyse and evaluate strategic approaches to key identified opportunities and threats.

The content includes production and utilisation of milk, farm aspects of milk production; structure of Australian dairy industry; Australian food industry; food processing in Australia; company ownership; markets for dairy products; government/statutory authorities and industry organisations; legislation; code of practice; principles of consumer behaviour and market demand; role of markets; introduction to marketing concepts as opposed to selling; market segmentation; introduction to marketing mix; product life cycle; product development concepts and systems; industrial markets; export markets and cultural differences; product range and depth; pricing objectives/decisions; packaging talks; brand decision; promotion; distribution channels; and inter-dependent linkages impacting on the Australian dairy and food industries.

Assessment

Two assignments of 2500 words (30% each), one assignment of 3000 words (40%).