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 209-257 Agricultural Economics Policy&Marketing

Availability

Dookie, Glenormiston and Longerenong Campus.

Credit Points

12.5

HECS Band

2

Coordinator

Mr Wayne Binney

Semester

2 (view timetable)

Contact

24 hours lectures; 24 hours tutorials

Subject Description

This subject is an overview of: the ways prices for agricultural commodities are determined; and Australia's competitive position in the markets for our major exported agricultural commodities. Topics include importance of agriculture to the Australian economy; an economics perspective of the advantages and disadvantages of the major marketing alternatives for agricultural commodities; market support mechanisms; factors determining rural policy development; impact of government policies and the constraints within the Australian Constitution on marketing agricultural commodities; product marketing fundamentals, including marketing mix, segmentation and target markets, promotion, distribution and pricing strategies; and developing and implementing marketing plans.

Assessment

One 3-hour written examination worth 50% of final marks, two assignments equivalent to 2500 words and worth 25% of final marks each.

Recommended Texts
  • K O Campbell and B S Fisher, Agricultural Marketing and Prices. Longman Cheshire, 1991.
  • J R McColl-Kennedy, G Kiel, C H Lusch, V N Lusch, Marketing Concepts and Strategies. 2nd ed., Thomas Nelson, 1999.
Search : Index : Institute of Land and Food Resources : Advanced Diploma of Agriculture
Prev 209-153 Farm Management I
Next 202-152 Agricultural Technology
 
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