209-204 International Agribusiness

Availability

Credit Points

HECS Band

Coordinator

Prerequisites

209-101 Economics of Resource Use or 316-102 Introductory Microeconomics.

Semester

Contact

Subject Description

Upon completion of the subject the student should be able to:

• understand the operation of international markets with reference to Australia;

• understand developments in the international economy, international bodies affecting trade;

• assess and evaluate the costs and benefits of conducting international business;

• gain an appreciation of the cultural, political, legal and geographical factors which have an impact on international trade - documentation;

• and understand financing of international trade.

The subject covers areas of:

• the use of marketing data -primary and secondary data in projecting and assessing international market potential;

• marketing entry strategies;

• legal influences and strategies;

• financing international trade;

• risks in international trade;

• and export promotion.

Assessment

A three-hour examination (60%), and two assignments equivalent to 3000 words (each worth 20%).

Prescribed Texts

• Czinkota, M.R., Ronkainen, I.A. and Moffatt, M.H., International Business, 3rd Edition. 1996, The Dryden Press, Fort Worth Texas.
• Schaffner, D.J., Schroder, W.R., and Earle, M.D., Food Marketing: An International Perspective. 1998, McGraw-Hill.