209-203 Agribusiness Marketing

Availability

Credit Points

HECS Band

Coordinator

Prerequisites

209-101 Economics of Resource Use or 316-102 Introductory Microeconomics.

Semester

Contact

Subject Description

The student should be able to:

• characterize marketing decisions for an individual firm;

• develop marketing plans for specific agribusiness firms;

• develop strategic plans for a specific agribusiness firm;

• apply market research techniques;

• and apply effective communication tools in agribusiness problem solving.

The subject covers areas of:

• market planning;

• strategic marketing;

• marketing research;

• marketing project;

• total quality marketing;

• forecasting;

• competitive Forces;

• and Market Logistics.

The context of all analysis is in the unique areas of food, fibre, ornamental and other raw products. No other products are as affected by legislation, spoilage and security issues. This makes agribusiness marketing unique as compared to more traditional marketing subjects.

Assessment

A three-hour examination (60%), and two assignments equivalent to 3000 words (each worth 20%).