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 209-152 Agribusiness Marketing

Availability

Dookie, Glenormiston and Longerenong campuses

Credit Points

12.5

HECS Band

2

Coordinator

Ms Ros Gall

Semester

1 (view timetable)

Contact

24 hrs of lectures and 36 hrs of tutorials

Subject Description

The student would be able to:

  • characterize marketing decisions for an individual firm;

  • develop marketing plans for specific agribusiness firms;

  • develop strategic plans for a specific agribusiness firms;

  • apply market research techniques;

  • and develop effective communication tools.

The subject covers areas of:

  • market planning;

  • strategic marketing;

  • marketing research;

  • marketing project;

  • Total Quality Marketing;

  • forecasting;

  • competitive Forces;

  • and market logistics.

Assessment

One two-and-a-half-hour written examination worth 40% of final marks, two assignments equivalent to 3000 words and worth 30% of final marks each.

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Status:                   Official 2001
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Email Enquiries:          Course_Information@registrar.unimelb.edu.au