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107-080 Commodity Culture | |
Note | Formerly available as 111-254/354. Students who have completed 111-254/354 are not eligible to enrol in this subject. |
Credit Points | 12.5 |
HECS Band | 1 |
Coordinator | Dr Angela Ndalianis |
Prerequisites | Usually 12.5 points of first year cinema studies, see Prerequisites. |
Semester | 1 (view timetable) |
Contact | A 1-hour lecture, a 1-hour tutorial and a 2-hour screening per week |
Subject Description | This subject forms a study of late 20th century commodity culture with a special emphasis on film, television, photography, advertising and interactive media. The relationship between advertising and commodity culture is studied in historical terms and various types of publicity, such as print and electronic advertisements, are analysed in terms of genre, myth and rhetoric. The subject is an overview of the major theoretical approaches to the study of consumer culture, such as political economy, anthropology of consumption, semiology and postmodernism. It should provide students with a framework for critical examination of commodity culture/s, art and advertising, and the commodification of aspects of everyday life such as fashion, sport, shopping and tourism. |
Assessment | A class paper and an essay or take-home exam totalling 4000 words. |
Search : Index : Faculty of Arts : Cinema studies
Prev 107-075 Art House Cinema & Film Festival Culture
Next 107-082 The Entertainment Experience
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