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 795-302 Marketing

Credit Points

5

HECS Band

2

Coordinator

Dr B Davidson

Semester

1, repeat 2 (view timetable)

Contact

2 hours per week

Subject Description

The objective of this subject is to develop a student's ability to:

  • describe the role of the market;

  • understand the supply and demand for food products compared to other products;

  • differentiate between marketing and selling of products;

  • describe the demands of consumers;

  • identify a suitable market segment for a given product;

  • prepare a market plan for a selected product;

  • discuss the place of new products in the company and the market.

The content includes: Principles of consumer behaviour and market demand; Role of markets; Forces changing consumer and producer behaviour; Introduction to marketing concepts as opposed to selling; Buying process; Consumer requirements; Market segmentation; Introduction to marketing mix; Product life cycle; Product development concepts and systems; Industrial markets; Export markets and cultural differences; Product range and depth; Pricing objectives/decisions; Packaging talks; Brand decision; Promotion; Distribution channels.

Assessment

Case study of 1000 words (20%); Two hour examination (40%); assignment of 2000 words and presentation (40%).

Search : Index : Institute of Land and Food Resources : VCAH 795-XXX Subjects
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Next 795-303 Food Technology I
 
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