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 794-203 Marketing

Credit Points

7.5

HECS Band

2

Coordinator

Dr D Aldous

Semester

2 (view timetable)

Contact

3 hours per week

Subject Description

The objective of this subject is to extend participants' ability to:

  • apply marketing concepts and methods;

  • describe current horticultural marketing practices;

  • evaluate marketing opportunities; and

  • recommend strategies to satisfy specified horticultural markets.

The content includes: Marketing concepts and how they are currently applied in the various areas of horticulture, identification, evaluation and planning for new marketing opportunities, the marketing concept, market segmentation, the marketing mix, market research and marketing related to the major areas of horticulture.

Assessment

Assignment of 2000 words (40%); an examination of two hours (60%).

Search : Index : Institute of Land and Food Resources : VCAH 794-XXX Subjects
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Next 794-204 Water Management
 
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