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 793-209 Equine Marketing

Credit Points

5

HECS Band

2

Coordinator

Mr W Binney

Semester

1, repeat 2 (view timetable)

Contact

Lectures 20 hours; tutorials 12 hours

Subject Description

The objective of this subject is to enable the student to:

  • develop an understanding of the fundamental principles of marketing systems for bloodstock, products and services;

  • describe the marketing systems currently employed.

The content includes: The marketing fundamentals/concepts; marketing strategies (marketing mix); planning marketing programs; role of information (producers and consumers); direct supply marketing; international marketing; alternative marketing systems; government involvement in the marketing process.

Assessment

Internal students - Assignment of 2000 words (50%); two hour test (50%). External students - Assignment of 3000 words (100%).

Search : Index : Institute of Land and Food Resources : VCAH 793-XXX Subjects
Prev 793-208 Business Responsibilities and Leadership
Next 793-211 Land Use and Development
 
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