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325-302 Strategic Marketing | |
Credit Points | 12.5 |
HECS Band | 2 |
Coordinator | Associate Professor G Whitwell |
Prerequisites | 325-211 Principles of Marketing. |
Semester | 2 (view timetable) |
Contact | Two 1-hour lectures and one 1-hour tutorial per week |
Subject Description | This is a capstone marketing subject building on the concepts and skills learned in other marketing subjects. It is applications oriented, with use being made of case studies and simulations. The subject presents an opportunity for students to learn, examine and apply strategic marketing decision processes with the goals of establishing, maintaining, or improving the firm's competitive advantage. Topics include: industry analysis; strategy development and management; product portfolio analysis; competitor evaluation; and organisational and market analysis. |
Assessment | A 2-hour end-of-semester examination (60%) and an assignment not exceeding 2500 words (40%). |
Search : Index : Faculty of Economics and Commerce : Management
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